Project 1: business unusual

For Project 1, I am going to look at the “business unusual” marketing campaign for nau clothing. The campaign initially appeals to me because I like the idea of sustainable living and forming an alliance with other likeminded organizations to “be the change.” However, the prices seem a bit ridiculous for an organization that is trying to promote sustainability. I will first examine the campaign homepage as well as the product lines and then branch out to other media sources from there. I'll see if I end up liking or hating the campaign and the company.